Issue 36 - June 11th, 2021 The unbundling of home searching portals will happen at some point in the future as consumers seek more in-depth data dives on properties, neighborhoods, and city-specific intricacies, anomalies, and amenities. “Unbundling” means that we will go from having Zillow and the large nationwide portals to city specific search portals which people will describe as “Zillow but ONLY for Austin,TX” as an example.