the power of referrals
Issue 132 - April 28th, 2023
There is no better compliment for a professional in a sales oriented industry or business than the referral of a new customer from a previous customer. Referrals are powerful and an incredible source of growth for an individual such as a real estate agent and all kinds of companies in general.
A referral is the ultimate endorsement and social proof of TRUST. When you receive a referral from a previous customer, it means the world to you for a number of reasons:
It proves that your previous customer had an A PLUS experience and they feel confident in their recommendation of your services to other people they know and trust
It helps you start off on the right foot with a new customer you don’t currently know due to the endorsement and trust of this previous customer and mutual connection
As your business grows, and if you focus on asking for more referrals then the growth compounds faster than you can even imagine!
Becoming someone who builds a business around referrals is simple in theory (but can difficult in application without some thought):
Provide excellent service: The first step in getting referrals is to provide excellent service to your clients. Make sure you are going above and beyond to meet their needs and expectations. Happy clients are more likely to refer you to their friends and family.
ASK FOR REFERRALS - this is an art in a sense where you have to discover and practice the RIGHT way to ask for business. Don’t be a pest, but genuinely find ways to provide value and help out your previous customers. They will go out of their way to send you new business, but you have to ask in the proper way.
Newsworthy Links To Share
The 5 Wealthiest and 5 Fastest-Growing US Cities for Millionaires
A growing number of wealthy individuals in the United States are on the move.
Shocking Land Prices: Downtown Miami’s largest chunk of undeveloped waterfront just sold for $1.2 billion.
A Simple, Striking Artist Getaway in the Pacific Northwest
What are you escaping from? Maybe it’s the city, work, or just the grind. A cabin is the perfect environment for ideas to ferment.
Setting the scene: San Francisco's California Street, which houses some of the world's most valuable commercial real estate, has been hit hard by the pandemic. Now, a 22-story glass and stone tower at 350 California Street, worth around $300 million in 2019, is up for sale with expected bids of only about $60 million, marking an 80% decline in value in just four years. (CRE Daily)
PROPERTY HIGHLIGHT: Stunning condo in Chelsea in Manhattan for $6.5 million. This stunning 4-bedroom, 3.5-bathroom loft spans 4,017 sq. ft. and is a paragon of design. Upon entering this home, one enters into an expansive 38-ft wide great room with 11-ft ceilings and a flourishing natural southern light . The centerpiece of the room is a fully functioning unique fireplace that creates a subtle partition while maintaining an open feel, served by a discreetly placed yet fully equipped wet bar.