Issue 71 - February 11th, 2022 Pinnacle Realty Advisors is a full-service, agent-forward, 100% commission brokerage. In this short post, I outline the current landscape in the brokerage industry today and our vision for the future of this industry. Residential real estate brokerage firms have remained relatively unchanged for the last few decades. Most firms today operate on the “commission-split” business model between the brokerage and their agents. Most firms also typically have large office footprints for their staff and agents. Generally speaking, firms that let agents keep the bulk of their earned commissions provide very little service, while brokerages who tout high levels of service take a large chunk of their agents’ earned commissions.
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the brokerage of the future
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Issue 71 - February 11th, 2022 Pinnacle Realty Advisors is a full-service, agent-forward, 100% commission brokerage. In this short post, I outline the current landscape in the brokerage industry today and our vision for the future of this industry. Residential real estate brokerage firms have remained relatively unchanged for the last few decades. Most firms today operate on the “commission-split” business model between the brokerage and their agents. Most firms also typically have large office footprints for their staff and agents. Generally speaking, firms that let agents keep the bulk of their earned commissions provide very little service, while brokerages who tout high levels of service take a large chunk of their agents’ earned commissions.