social proof
Issue 140 - June 23rd, 2023
There is no better compliment for a professional in a sales oriented industry or business than the referral of a new customer from a previous customer. Referrals are powerful and an incredible source of growth for an individual such as a real estate agent and all kinds of companies in general.
A referral is the ultimate endorsement and social proof of TRUST. When you receive a referral from a previous customer, it means the world to you for a number of reasons:
It proves that your previous customer had an A PLUS experience and they feel confident in their recommendation of your services to other people they know and trust
It helps you start off on the right foot with a new customer you don’t currently know due to the endorsement and trust of this previous customer and mutual connection
As your business grows, and if you focus on asking for more referrals then the growth compounds faster than you can even imagine!
Becoming someone who builds a business around referrals is simple in theory (but can difficult in application without some thought):
Provide excellent service: The first step in getting referrals is to provide excellent service to your clients. Make sure you are going above and beyond to meet their needs and expectations. Happy clients are more likely to refer you to their friends and family.
ASK FOR REFERRALS - this is an art in a sense where you have to discover and practice the RIGHT way to ask for business. Don’t be a pest, but genuinely find ways to provide value and help out your previous customers. They will go out of their way to send you new business, but you have to ask in the proper way.